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The Norman Way: Embracing the I.C.A.R.E Values for Exceptional Healthcare

The Norman Way: Embracing the I.C.A.R.E Values for Exceptional Healthcare

When it comes to organizational culture, Norman Regional Health System has a secret ingredient: "The Norman Way." It's not just a catchy phrase; it's a philosophy that defines the exceptional healthcare and service we offer to each other and our patients, visitors, and community.

At the heart of this approach are the I.C.A.R.E. values: Integrity, Communication, Attitude, Results, and Engagement. "The Norman Way" embraces these values and sets the stage for an extraordinary workplace and healthcare experience for our patients and visitors.


Imagine walking into a healthcare facility and being greeted with genuine warmth and friendliness. That's the norm at Norman Regional.

Our I.C.A.R.E. Values

Integrity is the foundation of exceptional care. From the moment you step through the doors, you can trust that the employees at a Norman Regional facility, whom we call “Healers,” have your best interests at heart. Our commitment to ethical standards and transparency sets them apart in an industry that sometimes feels impersonal.

Communication is another crucial element of "The Norman Way." Healers at Norman Regional understand the importance of clear and open lines of communication. Whether it's during a morning departmental meeting, while explaining treatment options to a patient, addressing concerns, or simply lending a listening ear, all Healers go above and beyond to ensure that everyone feels heard and understood.

This collaborative approach brings patients, families, and healthcare professionals together, fostering an environment of trust and shared decision-making.


Attitude makes a world of difference in any healthcare setting, and Norman Regional is a prime example of positive attitudes making all the difference. Our belief is that a positive attitude can be a catalyst for healing. From the Healers at registration to our patients’ dedicated medical teams, to our Food and Nutrition and Volunteer healers - everyone at Norman Regional embodies kindness, empathy, and respect.

Everyone at Norman Regional strives to create a welcoming atmosphere where patients and visitors feel valued and supported throughout their healthcare journey.

Exceptional care doesn't stop at attitude alone. Results are very important to Norman Regional, and our Healers are committed to achieving them. All Healers at Norman Regional constantly strive for excellence and embrace innovative approaches to improve patient outcomes. By tracking and analyzing results, we ensure that services are consistently of the highest quality. This dedication to delivering measurable results sets us apart as a healthcare provider that truly walks the walk.

Aaron Smathers MD

"The Norman Way" is not just about the healthcare professionals; it's about everyone involved. Engagement is a core value that empowers Healers, patients, and the community to actively participate in the healthcare experience.

The Norman Way

Norman Regional encourages Healers to contribute ideas and expertise, creating an environment where innovation thrives. Patients and their families are also encouraged to be active partners in their care, leading to better outcomes and a deeper sense of involvement in care.

Norman Regional Health System's commitment to "The Norman Way" and the I.C.A.R.E. values is evident in every aspect of care. It's not just about medical treatments; it's about treating people with compassion, dignity, and respect. By embracing these values, we redefine the healthcare experience, putting people first in a way that is both remarkable and deeply personal.


As Norman Regional continues to reshape the future of healthcare, our dedication to integrity, effective communication, positive attitudes, focus on results and active engagement serves as an inspiration to the industry. The Norman Way is more than a philosophy; it's a commitment to providing exceptional care that sets a new standard in healthcare.

To learn more about Norman Regional’s commitment to the I.C.A.R.E. values, inclusion and diversity, just culture, and more, read The Norman Way book.