Norman Regional Health System

Whether it’s your baby’s first feeding or your 100th time breastfeeding at home, Norman Regional’s Lactation Services team is here to support you and your baby’s breastfeeding journey.

Our Lactation Service team is made up by a team of registered nurses who are all international board certified lactation consultants. The team includes:

  • Pam Denton RN, IBCLC
  • Debbie Foster RN, IBCLC
  • Crystal Moore, RN, IBCLC
  • Jayme Provine, RN, IBCLC
  • Sarah Steele, RN, IBCLC

Breastfeeding is very important to us at Norman Regional HealthPlex, that is why our team is available seven days a week. If you need additional help once you and your baby are home, please don’t hesitate to call us at 405-515-3532. We will schedule a time to sit down with you and your baby and provide hands-on help to alleviate the stress or confusion you’re experiencing. As part of the visit, we will weigh your baby before and after a feeding to ensure they are getting the breastmilk they need. A doctor’s order is required for most insurances to cover the visit.

Breastfeeding your baby

After your baby is born, your milk should come in about three to five days after delivery. Mothers who have had a C-section will find that their milk is delayed coming in by at least one day.

The American Academy of Pediatrics recommends exclusive breastfeeding for six months, then continued breastfeeding while gradually introducing solids until your baby is one year old, and then as long as mutually desired by mom and baby after one year.

How often to breastfeed

  • Breastmilk digests in about 1.5 hours. Babies grow rapidly and need to be fed frequently, usually every 2-3 hours (8-12 feedings in a 24-hour period).
  • Milk production is regulated by supply and demand. Frequent feedings that empty your breasts help you make more milk.
  • If baby is sleepy, wake baby to feed by unwrapping baby, changing the diaper and placing baby skin-to-skin.
  • Feedings are timed from the start of one feeding to the start of the next.

How long is a feeding

  • When your milk is in, breastfeed baby on one side until baby falls asleep or unlatches and then burp baby and offer the second side. Start on the last side or side not fed on the next feeding.
  • Every baby is different but, in general, feedings will last 15-45 minutes.
  • It is important that baby gulps and swallows on one side for at least 15 minutes.
  • You cannot overfeed a breastfed baby, and if baby seems hungry, offer the breast.

Growth spurts

It is common for all babies to have growth spurts. These usually occur around 7-14 days, 4-6 weeks, 3-4 months, 6 months, and 9 months. These growth spurts usually last 2-3 days, but can last about a week. Babies will feed more frequently during this time.

Breastfeeding tips

  • It is normal for your baby to feed inconsistently for the first 24 hours. Continue to attempt.
  • Hold your baby skin-to-skin often during your hospital stay.
  • Offer a feeding every 2-3 hours.
  • Choosing to room-in with your newborn can help you respond to your baby’s hunger signs and breastfeed frequently, which helps boost your milk supply.
  • Watch for feeding cues from your baby such as rooting, hand-to-mouth movements and times when baby is quiet and alert. Crying is a late sign of hunger.
  • Colostrum is produced before and during your first few days after delivery. It may be clear or have a yellow tint. Sometimes it is referred to as “liquid gold” because it is packed full of nutritional benefits including proteins, carbohydrates, vitamins, minerals and disease-fighting antibodies. Colostrum transitions to breastmilk and digests in about 1.5 hours, so baby may demonstrate hunger cues earlier than 3 hours.
  • Breastfed babies cannot be overfed. Feed on demand.
  • Alternate breasts every feeding. If baby nurses longer than 20-30 minutes, it is okay to switch sides.
  • The wider and deeper the latch, the more colostrum/breastmilk is transferred and the more comfortable for mom.
  • Ask for help with positioning and latching your baby to breast as needed. Football and cross cradle are the best positions for newborns.
  • Avoid pacifiers and artificial nipples for the first 3-4 weeks.

Breastfeeding help

  • Norman Regional HealthPlex Lactation Services – 405-515-3532
  • COBA –
    • Meets the third Wednesday of every month at Norman Public Library Central 2nd floor, Rose Rock Room
  • Oklahoma Breastfeeding Hotline – 877-271-MILK (6455)
    • Free 24/7 service. Online texting option available after first call.
  • Droplet –
  • Norman Pediatric Associates Patients – 405-321-5114
    • Jennifer Woods, RN, IBCLC
  • Oklahoma Mother’s Milk Bank –

Additional Resources

Norman Regional’s Lactation Services Booklet (PDF)

Norman Regional’s Late Preterm Booklet (PDF)

Baby’s Daily Feeding Record (PDF)

Baby’s Second Night Tips (PDF)

Hand Expression (PDF)